The beginning of ideas worth starting up!

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Define your riskiest hypotheses and search for your business model



Define your key metrics and run experiments to validate your ideas and hypotheses



Find the optimal product-market fit with MVPs

"No Business Plan Survives First Contact With A Customer."

Steve Blank's Customer Development 14 principles

  1. There Are No Facts Inside Your Building, So Get Outside
  2. Pair Customer Development with Agile Development
  3. Failure is an Integral Part of the Search for the Business Model
  4. Make Continuous Interations and Pivots
  5. No Business Plan Survives First Contact with Customers, So Use a Business Model Canvas
  6. Design Experiments and Test to Validate Your Hypothese
  7. Agree on Market Type. It Changes Everything
  8. Startup Metrics Differ from Those in Existing Companies
  9. Fast Decision-Making, Cycle Time, Speed and Tempo
  10. It's All About Passion
  11. Startup Job Titles Are Very Different from a Large Company's
  12. Preserve All Cash Until Needed. Then Spend.
  13. Communicate and Share Learning
  14. Customer Development Success Begins With Buy-In