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BUILD

Define your riskiest hypotheses and search for your business model

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MEASURE

Define your key metrics and run experiments to validate your ideas and hypotheses

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LEARN

Find the optimal product-market fit with MVPs

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The Business Model Canvas is a strategic management and entrepreneurial tool.

The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. The Business Model Canvas helps you focus on creating value for your business.

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The Value Proposition Canvas makes explicit how you are creating value for your customers.

The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want. The Value Proposition Canvas helps you focus on creating value for your customers.

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Test card

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Learning card

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Progress Board

Our Test card, Learning card, and Progress Board can help you organize and design tests, capture learnings, and monitor the progress of your experiments.